It’s getting difficult and harder for NASCAR to attract some attention in the general media in today’s sports environment.
That is, unless there’s a heated altercation in the garage area, similar to the one that broke out between Kyle Busch and Ricky Stenhouse Jr. after last month’s All-Star Race at North Wilkesboro Speedway. After NASCAR posted the video to all of its social media platforms, it quickly appeared on ESPN and other television.
Brad Keselowski concedes that fighting and other off-track occurrences are “what the people wanna see,” even though he would like to see some other moments gain traction with non-traditional media.
Keselowski said to Claire B. Lang on Friday, “Some of the moments that I think we would like to break through as a sport, non-traditional media, that grows our sport, doesn’t seem to do that but then somebody throws a punch and all of a sudden we’re on all sorts of non-traditional media.” “I simply feel a great deal of sympathy for NASCAR. I don’t know how else I would approach it if I were in their position.
That’s what the public wants to see, Keselowski remarked. That appears to be the case. That doesn’t imply it’s always correct; in fact, people frequently want to see it because it’s incorrect. However our business still relies heavily on entertainment.
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